Category Archives: Design
Piet Boon: The Master Creator
The Oosten is one of the most diverse residential projects I have ever seen. The 7 different residence types are all spacious and light, even the smallest unit. And perhaps more important: I love the fact that it caters for every possible wish and budget. Some even have gardens. The amenities and the level of services offered, is simply mind blowing. The Oosten is one of the most enviable places to live. Williamsburg represents the somewhat romantic image I had in my mind of how America looked like in the past. It very much reminds me of the charm of the Meatpacking District. -Piet Boon
Read More: http://trendland.com/exclusive-interview-with-master-architect-piet-boon/
Halstead Property Development Marketing Announces Firm’s Rebranding
Halstead Property Development Marketing (HPDM), a leading residential development marketing firm, announced today that it has rebranded. HPDM currently represents nearly $2 billion in real estate across Manhattan and Brooklyn.
A fresh, modern logo is the cornerstone of HPDM’s new visual identity, which will be used across all company marketing materials, including a redesigned website (http://www.hpdmny.com) featuring all of the development properties it represents that are currently on the market. The firm’s new tagline, ‘the craft of new development,’ captures its unique and holistic approach to the new development process.
“Over the past decade, HPDM has partnered with developers – many more than once – on more than 400 projects, representing billions of dollars in sales and over 10,000 new residential units brought to market,” said Stephen G. Kliegerman, president of HPDM. “We have grown tremendously and our new branding better reflects the team’s expertise in every stage of the development process. From the first spark of inspiration to the final closing, our highly specialized team members work side by side with developers through each phase of the process to craft some of the most exciting living environments in New York City.”
A leader in both Manhattan and Brooklyn, the HPDMteam launched marketing campaigns for 13 new developments in 2013 and will have brought nearly 40 projects to market by the end of 2014. Some of the firm’s current projects include: 388 Bridge in Downtown Brooklyn, 19 Park Place in Tribeca, 540 West 49th Street in Hell’s Kitchen, Oosten in Williamsburg, 21 West 20th Street in the Flatiron District, Harbor’s Edge in Sag Harbor, and The Adeline in Central Harlem.
Led by Kliegerman, HPDM’s record of success is attributed to its team’s multiple skill sets, cumulative years of experienced talent, and close collaboration with Halstead Property, an organization which has built its brand into one of the most visible and respected in the industry. Halstead Property operates 30 offices across three states in targeted, high-traffic neighborhoods that serve as a base for over 1,200 active resale and rental agents.
“Steve has been with our organization for more than 16 years and we are absolutely thrilled for this exciting announcement. Over the last 12 years, he has truly dedicated himself to running this division and done an outstanding job with his high level of professionalism and an incredible eye to details. We look forward to the continued growth that comes from Steve and his talented team,” stated Diane M. Ramirez, CEO of Halstead Property and James M. Gricar, President of Halstead Property.
The Halstead Property Development Marketing management team is comprised of Roberta Benzilio, executive vice president; William Ross, director of development marketing; Hunter Frick, director of development marketing; and Robin Schneiderman, director of new business development. Brendan Aguayo, managing director, is the most recent addition to the management team after Aguayo Realty Group joined the company last year. To accommodate its growing team, HPDM moved to a new office located at 445 Park Avenue last month.
Setting HPDM apart from its competitors is the company’s dedicated research team, led by Robin Schneiderman, Lisa Rae Castrigno and Matthew Petrallia, which monitors the latest economic, market and consumer trends – vital for carving out uniquely compelling offerings. Comprehensive market analysis extends throughout the entire development and sales cycle, helping developers optimize site conditions and pricing levels in order to most effectively tailor properties to targeted buyers.
HPDM is also known for partnering with the highest caliber architects, interior designers, creative agencies and public relations firms to position projects for success in the marketplace. By addressing the unique demands and market conditions for each project, the team ensures a higher return and reduced absorption period.
About Halstead Property Development Marketing
Halstead Property Development Marketing (HPDM) is a leading sales and marketing firm dedicated to the craft of new development. HPDM partners with celebrated developers, architects, and designers to create superior building and living experiences of the highest caliber. Having represented billions of dollars in sales over the past decade, the team brings considerable skill, insight and dedication to carving out truly unique properties that benefit residents and developers. HPDM collaborates at every stage of the process, from site analysis to the final closing, crafting substance through the team’s ardent attention to the development process. All properties receive additional exposure through the unmatched domestic and international Halstead Property network. http://www.HPDMNY.com
Dumbo Feature in NY Times, highlights 51 Jay Street
Designed by ODA Architecture, the building will make other nods to the past. The steel tracks that now run to the entryway will continue along the polished concrete lobby floor. A new two-story addition will be topped with large skylights designed to replicate the look and feel of the original glass-paned roof.
The Adeline Featured on NBC’s Open House
The Adeline was featured on NBC’s Open House. Click here to view the full video, and visit The Adeline.com and HPDMNY.com for availability and more information.
Take A Virtual Tour of the Olympic Stadium with Zaha Hadid
Photo via Arch Daily
Tokyo will be hosting the 2020 Olympic Games and in anticipation of the events, Arch Daily joins Zaha Hadid on a virtual tour of what the refurbished host stadium will look like. The original Japan National Stadium was built for the 1964 Olympics, and once the construction is complete will hold up to 80,000 fans. Click here for the full article and video tour.
Making Room Exhibition Hosts Real New Yorkers Living in Micro-Dwellings
Image via Inhabitat
The Museum of the City of New York is hosting seminars and viewings of their “Making Room” exhibition, a showcase of new designs for New York City’s growing housing needs, all week long. The exhibition will be on display until September 2nd, but this week you can see people living and interacting in the small spaces and attend seminars on organizing in a micro-unit, and how to best decorate or cook in your tiny home. Singles, couples and roomates will live in the space for 24 hours at a time and be on display in the 325 sq.ft apartment to demonstrate how these innovative designs can change the way large cities house their populations. More information and list of events here.
Finalists Announced in the For a Resilient Rockaway (FAR ROC) Design Competition
Image via Brownstoner Queens
The four finalists in the For a Resilient Rockaway design competition were announced yesterday. The competition was to submit plans for the development of Arverne East in the Rockaways, which would take into account rising sea levels and severe storms, similar to Hurricane Sandy, which devastated the area. There were 117 submissions from 20 countries and plans are to use the area to explore options for increasing housing needs and how to best develop the waterfront areas in the 21st Century. “…The goal is for the winning design concepts to serve as a guide for long-term planning and development strategies in New York City and other densely populated seaside communities.”
The finalists are New York Firm, Ennead Architects, Lateral Office from Toronto, Seeding Office from London and Swedish Firm, White Arkitekter. Each finalist will receive $30,000 to further develop their proposals which will then be presented before the Design Jury made up of local community board members, architects, developers, NYC Housing Preservation and Development leaders and more.
More details here, article via Brownstoner. Full details on the project and finalists designs posted on the FAR ROC website.
From Retro Wooden Washers To Brilliant White Kitchens, A Look At Miele Through The Ages
Photo via Architizer
Architizer takes a look at Miele, the German appliance manufacturer, through the years. From their first vacuum cleaner in 1927 to today’s sleek, white kitchens, this photo retrospective covers all the highlights. Full article and photos here.
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30 Perfect Outdoor Showers
The sun is shining and it feels like summer is here. What better way to get ready for the beach than perusing these gorgeous outdoor showers, via style carrot. http://ow.ly/lXwiu
photo via Robert Young Architecture & Interiors