Halstead Property Development Marketing Announces Firm’s Rebranding

Halstead Property Development Marketing (HPDM), a leading residential development marketing firm, announced today that it has rebranded. HPDM currently represents nearly $2 billion in real estate across Manhattan and Brooklyn.

A fresh, modern logo is the cornerstone of HPDM’s new visual identity, which will be used across all company marketing materials, including a redesigned website (http://www.hpdmny.com) featuring all of the development properties it represents that are currently on the market. The firm’s new tagline, ‘the craft of new development,’ captures its unique and holistic approach to the new development process.
“Over the past decade, HPDM has partnered with developers – many more than once – on more than 400 projects, representing billions of dollars in sales and over 10,000 new residential units brought to market,” said Stephen G. Kliegerman, president of HPDM. “We have grown tremendously and our new branding better reflects the team’s expertise in every stage of the development process. From the first spark of inspiration to the final closing, our highly specialized team members work side by side with developers through each phase of the process to craft some of the most exciting living environments in New York City.”
A leader in both Manhattan and Brooklyn, the HPDMteam launched marketing campaigns for 13 new developments in 2013 and will have brought nearly 40 projects to market by the end of 2014. Some of the firm’s current projects include: 388 Bridge in Downtown Brooklyn, 19 Park Place in Tribeca, 540 West 49th Street in Hell’s Kitchen, Oosten in Williamsburg, 21 West 20th Street in the Flatiron District, Harbor’s Edge in Sag Harbor, and The Adeline in Central Harlem.

Led by Kliegerman, HPDM’s record of success is attributed to its team’s multiple skill sets, cumulative years of experienced talent, and close collaboration with Halstead Property, an organization which has built its brand into one of the most visible and respected in the industry. Halstead Property operates 30 offices across three states in targeted, high-traffic neighborhoods that serve as a base for over 1,200 active resale and rental agents.
“Steve has been with our organization for more than 16 years and we are absolutely thrilled for this exciting announcement. Over the last 12 years, he has truly dedicated himself to running this division and done an outstanding job with his high level of professionalism and an incredible eye to details. We look forward to the continued growth that comes from Steve and his talented team,” stated Diane M. Ramirez, CEO of Halstead Property and James M. Gricar, President of Halstead Property.
The Halstead Property Development Marketing management team is comprised of Roberta Benzilio, executive vice president; William Ross, director of development marketing; Hunter Frick, director of development marketing; and Robin Schneiderman, director of new business development. Brendan Aguayo, managing director, is the most recent addition to the management team after Aguayo Realty Group joined the company last year. To accommodate its growing team, HPDM moved to a new office located at 445 Park Avenue last month.
Setting HPDM apart from its competitors is the company’s dedicated research team, led by Robin Schneiderman, Lisa Rae Castrigno and Matthew Petrallia, which monitors the latest economic, market and consumer trends – vital for carving out uniquely compelling offerings. Comprehensive market analysis extends throughout the entire development and sales cycle, helping developers optimize site conditions and pricing levels in order to most effectively tailor properties to targeted buyers.
HPDM is also known for partnering with the highest caliber architects, interior designers, creative agencies and public relations firms to position projects for success in the marketplace. By addressing the unique demands and market conditions for each project, the team ensures a higher return and reduced absorption period.
About Halstead Property Development Marketing
Halstead Property Development Marketing (HPDM) is a leading sales and marketing firm dedicated to the craft of new development. HPDM partners with celebrated developers, architects, and designers to create superior building and living experiences of the highest caliber. Having represented billions of dollars in sales over the past decade, the team brings considerable skill, insight and dedication to carving out truly unique properties that benefit residents and developers. HPDM collaborates at every stage of the process, from site analysis to the final closing, crafting substance through the team’s ardent attention to the development process. All properties receive additional exposure through the unmatched domestic and international Halstead Property network. http://www.HPDMNY.com

Weekend Agenda 5/11-5/12

This weekend is all about celebrating Moms.

On Saturday, stop by the Brooklyn Flea in Fort Greene to pick out that perfect gift for mom. With Vendors featuring antiques, clothes, paper goods and art work, you’re sure to find just the thing to make her feel loved. Enjoy a specialty snack at the food vendors and then take a quick trip up Lafayette to The Shelton, open house from 3-5, to take a peek at this gorgeous Penthouse unit with private cabana and spectacular views of Brooklyn and Manhattan. Or visit Dean St Lofts rentals at 818 Dean Street in Prospect Heights. Open House Hours will be 1-3pm.

On Sunday, bring mom to the Brooklyn Museum for brunch and a guided tour. Pick a tour from the list including, “The Dinner Party by Judy Chicago,” “Mummy Dearest: Mummies and More from Ancient Egypt,” “Extraordinary Women: Celebrating Mothers and Motherhood in Art through the Ages,” and more. Tickets and more info here. Or enjoy a walk through Prospect Park and head to Park Union to see the final unit on the market of this impeccably crafted property. On Sunday the Open House will be from 12-4.

If you and Mom are uptown, pick up some  of Yo-Burger’s delicious burgers, fries and fro-yo and take a picnic lunch to nearby Van Cortlandt Park. After a scenic stroll through the The John Kieran Nature Trail, hop out to our Fieldston Lofts Condo’s between 12-2 for an open house featuring units with private outdoor space and floor to ceiling windows.

img via: Brooklyn Flea

A Taste Of Brooklyn In Paris

The New York Times tracks Brooklyn’s influence in Paris—in food trucks. Since the rise of food trucks here in NYC, an American has taken the fad to France. After many hurdles of finally getting open, her burger truck has been a wild success; and her cuisine is “très Brooklyn,” a compliment chock-full of street cred.

“Among young Parisians, there is currently no greater praise for cuisine than ‘très Brooklyn,’ a term that signifies a particularly cool combination of informality, creativity and quality.”

For young Parisians, organic meat and high-grade ingredients in street food are still very uncommon. They see New York and California-inspired cuisine as chic and relevant, and are embracing it so much that the Parisian trucks are known to sell-out on a daily basis.

Read the full article at The New York Times: http://www.nytimes.com/2012/06/04/world/europe/food-trucks-add-american-flavor-to-paris.html

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