If, for instance, the neighborhood vibe surrounding the planned building will be part of its appeal, marketers are best advised to leverage that allure. Take The Adeline, for instance. A new condominium development located at 23 West 116th Street in central Harlem, The Adeline surpassed 50 percent sold within a month of launching sales, says Peter Denby of Halstead Property Development Marketing, who is leading sales at the property.

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