Halstead Property Development Marketing Announces Firm’s Rebranding

Halstead Property Development Marketing (HPDM), a leading residential development marketing firm, announced today that it has rebranded. HPDM currently represents nearly $2 billion in real estate across Manhattan and Brooklyn.

A fresh, modern logo is the cornerstone of HPDM’s new visual identity, which will be used across all company marketing materials, including a redesigned website (http://www.hpdmny.com) featuring all of the development properties it represents that are currently on the market. The firm’s new tagline, ‘the craft of new development,’ captures its unique and holistic approach to the new development process.
“Over the past decade, HPDM has partnered with developers – many more than once – on more than 400 projects, representing billions of dollars in sales and over 10,000 new residential units brought to market,” said Stephen G. Kliegerman, president of HPDM. “We have grown tremendously and our new branding better reflects the team’s expertise in every stage of the development process. From the first spark of inspiration to the final closing, our highly specialized team members work side by side with developers through each phase of the process to craft some of the most exciting living environments in New York City.”
A leader in both Manhattan and Brooklyn, the HPDMteam launched marketing campaigns for 13 new developments in 2013 and will have brought nearly 40 projects to market by the end of 2014. Some of the firm’s current projects include: 388 Bridge in Downtown Brooklyn, 19 Park Place in Tribeca, 540 West 49th Street in Hell’s Kitchen, Oosten in Williamsburg, 21 West 20th Street in the Flatiron District, Harbor’s Edge in Sag Harbor, and The Adeline in Central Harlem.

Led by Kliegerman, HPDM’s record of success is attributed to its team’s multiple skill sets, cumulative years of experienced talent, and close collaboration with Halstead Property, an organization which has built its brand into one of the most visible and respected in the industry. Halstead Property operates 30 offices across three states in targeted, high-traffic neighborhoods that serve as a base for over 1,200 active resale and rental agents.
“Steve has been with our organization for more than 16 years and we are absolutely thrilled for this exciting announcement. Over the last 12 years, he has truly dedicated himself to running this division and done an outstanding job with his high level of professionalism and an incredible eye to details. We look forward to the continued growth that comes from Steve and his talented team,” stated Diane M. Ramirez, CEO of Halstead Property and James M. Gricar, President of Halstead Property.
The Halstead Property Development Marketing management team is comprised of Roberta Benzilio, executive vice president; William Ross, director of development marketing; Hunter Frick, director of development marketing; and Robin Schneiderman, director of new business development. Brendan Aguayo, managing director, is the most recent addition to the management team after Aguayo Realty Group joined the company last year. To accommodate its growing team, HPDM moved to a new office located at 445 Park Avenue last month.
Setting HPDM apart from its competitors is the company’s dedicated research team, led by Robin Schneiderman, Lisa Rae Castrigno and Matthew Petrallia, which monitors the latest economic, market and consumer trends – vital for carving out uniquely compelling offerings. Comprehensive market analysis extends throughout the entire development and sales cycle, helping developers optimize site conditions and pricing levels in order to most effectively tailor properties to targeted buyers.
HPDM is also known for partnering with the highest caliber architects, interior designers, creative agencies and public relations firms to position projects for success in the marketplace. By addressing the unique demands and market conditions for each project, the team ensures a higher return and reduced absorption period.
About Halstead Property Development Marketing
Halstead Property Development Marketing (HPDM) is a leading sales and marketing firm dedicated to the craft of new development. HPDM partners with celebrated developers, architects, and designers to create superior building and living experiences of the highest caliber. Having represented billions of dollars in sales over the past decade, the team brings considerable skill, insight and dedication to carving out truly unique properties that benefit residents and developers. HPDM collaborates at every stage of the process, from site analysis to the final closing, crafting substance through the team’s ardent attention to the development process. All properties receive additional exposure through the unmatched domestic and international Halstead Property network. http://www.HPDMNY.com

Weekend Agenda: 11/23-11/24

Photo via Renegade Craft Fair

Saturday, start out at 540 West‘s Open House running from 12-5. Afterwards, grab some lunch from one of the delicious restaurants nearby and take a crisp stroll down the High Line. Bring along your camera to take advantage of some of the last of the fall sunlight on the Hudson River.

On Sunday, in Williamsburg, head over to the Open House at 64 Bayard from 12-5 to check out some of the area’s newest rentals or in Prospect Heights, stop by 650 Bergen hosting an Open House from 12-2. Then, swing by Skylight One Hanson for the Renegade Craft Fair. This year’s winter edition will feature crafters and artisans from around the country selling handmade jewelry, soaps, bags, clothes and more.



Weekend Agenda: 11/16-11/17

Image via McCarren Rink

Saturday, start out at the 64 Bayard Open House, running from 12-5. After checking out these sunny, parkside homes, head over to the McCarren Park ice skating rink for an afternoon of skating and fun. The Mccarren Rink is open from 11-10 on the pool deck and vendors will be serving gourmet hotdogs and treats around the rink, so leave room for a snack.

On Sunday, 364 Union will be hosting an Open House from 2-3. Head over to Bldg 92 at the Brooklyn Navy Yard afterwards for “Brooklyn Navy Yard by Bus: The Past, Present, & Future of the Yard.” This extensive bus tour will take you on an educational trip through the area, taking time to explain the rich history, point out landmarks and describe the exciting future in store for the Navy Yard.

Weekend Agenda: 11/9-11/10


Photo Via Brooklyn Botanic Garden

This Saturday head over to the McCarren Park Greenmarket. Grab some delicious fruit and vegetables from local vendors, perfect for making a crisp fall evening soup. Right next door, drop in to the Open House at HPDM’s newest rental project, 64 Bayard. Featuring park, pool and City views, 64 Bayard offers fantastic finishes and thoughtful amenities at this park side development. The Open House runs from 12-5, so don’t miss this opening weekend opportunity.

Sunday, 650 Bergen is hosting an Open House from 11:30 – 1:30. Afterwards swing over to the Brooklyn Botanic Garden for a Seasonal Highlights Guided Tour of the grounds. Surely the fall foliage and light breeze will make it a great fall afternoon to spend with friends in the gardens.

Weekend Agenda: 11/2-11/3



Photo via: Meteor Festivals

This Saturday, The Williamsburg  will be hosting an Open House from 12-5. Afterwards, swing by Smorgasburg at East River State Park to enjoy some of the last of the warm weather and some delicious local food and treats.

On Sunday, head over to 650 Bergen for an Open House from 11:30 – 1:00 to take a peek at these expansive homes in Prospect Heights. Then drop by the Court Street Spectacular Street Fair, from 12-6 for an all day fair filled with food, fun, games, and more. The fair will be in Downtown Brooklyn between Atlantic Ave and Joralemon Street.

Weekend Agenda: 10/26-10/27

Photo Via: HKFM

This Saturday, head out to Hell’s Kitchen to check out HPDM’s newest development, 540 WEST. This seven-floor, two-tower development is a community in itself, with amenities including 24 hour attended lobby and landscaped courtyard with movie viewing area and reflecting pool. Stop by the sales office during Open House hours from 12-4:30 to learn and see more. Make sure to drop by the Hell’s Kitchen Flea Market afterwards to scope out some unique and one of a kind finds to fill your new home.

On Sunday, 650 Bergen will be hosting an Open House from 2:00 – 4:00, Afterwards, head over to Prospect Park for the Howl-O-Ween Costume Bash for Dogs. Dress up your dog in his most ghoulish costume to be eligible for prizes. There will be free treats from local sponsors and an obstacle course for the pups. The costume parade starts at 3 at the South Long Meadow, so don’t miss out.

Interactive Banksy Map

Image via: Banksy NY

Daily Intelligencer has plotted an interactive map with all of the Banksy pieces posted so far through his “Better Out Than In” public show. Every day throughout October, a picture of one of his pieces is posted on the his website with a vague location from around the city.  Fans are encouraged to hit the streets to find the location and take pictures with the work. If you want to catch them all without the guesswork, take a look at the map via NY Mag for exact locations and go on a Banksy tour of the City.


Weekend Agenda: 10/19-10/20


Photo via GrowNYC

This weekend, start off on Saturday at the McCarren Park Greenmarket, opening at 8 AM. Stroll through the delicious vendors to find the perfect fruits, vegetables, baked goods and more, but stay for the Borscht Cooking Competition. Starting at 10:30, local restaurants will be serving up samples of their own beet-based soup for tasting and judging. Afterwards, head over to The Williamsburg  for an Open House from 12-5.

On Sunday, stop by our newest project, 650 Bergen. They will be hosting an Open House from 11:30 – 1:30, make sure to check out these expansive, sunny homes. Head over to the Gowanus Open Studios afterwards to take a peek at over 150 local artists’ paintings, sculptures, photographs and mixed media pieces. Many artists will be in their studios to discuss their work, so don’t miss out.

Weekend Agenda: 10/12-10/13

Photo via Fornino Pizza

This Saturday, The Williamsburg  is hosting an Open House from 12-5. Afterwards, head up to The Greenpointers Fall Market to check out some featured local artists and food vendors. There will be jewelry, coffee, flowers, food and more, so don’t miss out.

Sunday, head over to Brooklyn Bridge Park for Taste of Brooklyn Bridge. This foodie crawl features Park staples like Luke’s Lobster, Ample Hills Creamery, Fornino Pizza and No.7 Sub. Grab some quick bites from each stand and enjoy the beautiful fall breeze as you stroll along the waterfront. After lunch, head over to The Shelton from 1-3 during the Open House for a peek at these spacious, sunny apartments.