WSJ: Brokerages Jockey for Wave of Brooklyn Residential Projects

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These are certainly exciting times for Brooklyn new developments as, according to the Wall Street Journal, a post-crash record number of new apartments hit the market. And HPDM’s managing director, Brendan Aguayo, sits at the helm of many of these upcoming projects.
“There’s definitely going to be more competition this year than there has been in this cycle,” said Aguayo. That will put pressure on the brokers and developers to distinguish their apartments “through the product itself or…marketing and advertising,” he said.

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