The New York Times tracks Brooklyn’s influence in Paris—in food trucks. Since the rise of food trucks here in NYC, an American has taken the fad to France. After many hurdles of finally getting open, her burger truck has been a wild success; and her cuisine is “très Brooklyn,” a compliment chock-full of street cred.
“Among young Parisians, there is currently no greater praise for cuisine than ‘très Brooklyn,’ a term that signifies a particularly cool combination of informality, creativity and quality.”
For young Parisians, organic meat and high-grade ingredients in street food are still very uncommon. They see New York and California-inspired cuisine as chic and relevant, and are embracing it so much that the Parisian trucks are known to sell-out on a daily basis.
Read the full article at The New York Times: http://www.nytimes.com/2012/06/04/world/europe/food-trucks-add-american-flavor-to-paris.html